The annual BIG Conference is unique because it is totally focused on business research and marketing issues. It enables those who share an interest in Business-to-Business research, both buyers and suppliers, to meet like-minded colleagues. The conference is intended for senior executives engaged in business marketing research, insight and consultancy as well as those in Business-to-Business marketing. This annual event provides the best environment to exchange experiences with peers in a stimulating, enjoyable and friendly atmosphere.

The conference was first organised in 1995 and has grown in stature ever since. It has a loyal following, with an ever-growing number of people who know they will enjoy themselves over two and a half days in a rural environment, and leave a great deal richer in terms of knowledge of what is going on in the industry and what is leading edge in terms of research thinking and practice.

The participative nature of the conference, with its interactive training workshops, ensures that delegates discuss, debate, share and exchange knowledge rather than just sit in a static environment.

The BIG Conference in May 2009 was deemed a great success, with over 100 delegates attending, and raising £770.00 for the MRBA at the Conference Dinner raffle.