About the Conference

Who "should" attend?

Because of the focus on Business-to Business research the conference is of the size which offers benefits to both buyers and suppliers. It provides the best environment in which to:

• Learn from leading practitioners in this area
• Exchange experiences, problems and their solutions with your peers
• Meet up with other people in the industry

in a stimulating, enjoyable and relaxed atmosphere.

If you are involved in any aspect of Business-to-Business research, or marketing, as a planner, strategist, analyst, buyer or supplier, take advantage of this ideal opportunity to mix with colleagues and swap news, views and experiences.

Who "already" attends?

• Senior executives from companies who are interested in business rather than consumer issues.
• Managers with an international focus, operating with management, brands, dynamic technologies and problems that transcend national boundaries.
• Directors and owners of companies whose main focus is on these client companies.
• Agency executives marketing in this sector.
• Industry bodies that address the needs of both parties.
• Management consultants.
• Business schools/Academics.
• PR and marketing practitioners.
• International researchers from overseas as well as within the UK.