The Business Intelligence Group (BIG) began as a consortium of those who had a common interest in the Business-to-Business (B2B) market research sector in the late 1980s. BIG Ltd is the trade association set up in the 1990s to represent users and suppliers of B2B research and market intelligence.
Current estimates are that B2B accounts for approximately 10% of the total research market, both by size and value. But it should be noted that there is no clear and consistent definition of B2B research and research is currently taking place to establish its size and structure, as well as where it is going.
The BIG Conference itself has been a feature on the calendar since 1995, starting as a smallish conference and gradually building up in terms of size and importance year on year. The Conference provides an opportunity for all those who are involved in B2B research, are members of BIG or have other affiliations with the B2B industry, to come together for a few days and focus their attentions on subjects not covered by other research conferences such as the ESOMAR or Market Research Society conferences. It is actually unique.
Objectives
BIG is the autonomous organisation dedicated to supporting and promoting the interests of individuals involved in any aspect of business intelligence and marketing research. All membership interests are represented – whether as information users or suppliers. It provides a platform to reflect business intelligence and research issues for all those with shared interests, and to develop networking opportunities. Through the various media of newsletters, seminars, conferences and web-based communications, current and impending issues are reviewed and discussed.
Collectively BIG champions the cause of better business research within the highest executive levels of organisations representing all market sectors.
Membership is open to all, without pre-qualification, except that members agree to abide by the professional code of conduct, adopted from the MRS (Market Research Society) and ESOMAR organizations.
BIG members enjoy mutually beneficial relationships with the MRS, other specialist research organizations, and like-minded interest groups within the broader marketing arena.
BIG Ltd
To get involved in B2B research events throughout the year at reduced prices, why not join BIG. Membership of the Business Intelligence Group costs £48.00 per annum. Contact the the administrative secretary Fiona Roberts-Miller – fiona@b2bresearch.org or tel: 01306 741 368, or visit the BIG website for an application form.